The music sector is one of the industries that house the most numbers of personalities in need of directions on how to become a successful brand. Potential performing artists are seeking knowledge on how to score hit songs and how to develop a marketable brand while indie labels are in pursuit of how to go about promoting unknown artists into mega brands. With all these in mind, Bond EbigboStanley, the C.E.O of Grounded Promotions, an artist manager with over a decade experience in managing some of the most successful artists in Africa has just authored a book titled Grounded Ways To The Music Industry. This book is an exemplary direction on how to go about becoming a successful brand in the music business.
According to Bond, “this book touches on developing your talent, branding yourself both online and offline, carving a niche for yourself and building a formidable fan base. It also shed light on networking as an artist and building relationships within and outside the music industry “. Grounded promotions have been a force in the artist management space for a long time and (Bond Stanley) is well versed in the music business so therefore any artist who gets a copy of this great book, reads and applies the principles will benefit a lot from a well-experienced music executive.
Bond’s a decade experience in the music industry spans diverse roles: artist manager, promoter, blogger, PR person, event manager, booking agent, road manager; these experiences were crucial to helping contribute tremendously to the Nigerian music industry. Bond Had managed artists like Phyno and Runtown. According to Bond, “with my wealth of experience in the music industry, I founded a mentorship class where I train young people, including artiste managers, on how to become successful in the music industry. I also created Talent Search – a search geared at discovering people who are talented in music and mentoring them”.
The book Grounded Ways To The Music Industry is not just for upcoming artists. It is for everyone and anyone who desires to make it in the music industry. Even outside the music industry, the guidelines in this book can be applied anywhere in the world. Bond, a native of NnewiLGA of Anambra State, Nigeria, was born and raised in Enugu State. He moved to Lagos state where he lived most of his life and acquired all his knowledge in the music industry. Bond authored this book ‘Grounded Ways To The Music Industry’ while based in New Jersey United States of America.
Link to purchase the book (available in hard copies and eBook)–